Resume (View) — Bach Nguyen

Bach Nguyen

UX/UI Designer

www.bachdnguyen.com | linkedin.com/in/bachdangnguyen

I am a dynamic UX/UI Designer with an extensive history amongst business start-ups. I love connecting at the intersection of business goals and human needs through thoughtful and people-driven design.

SKILLS

● UX/UI Skills: Multi-faceted User Research, Information Architecture, Visual Design, Design Systems, Wireframing & Prototyping, Team Collaboration & Soft Skills, Product Presentation

● Software: Figma, Sketch, Adobe Creative Suites, Google Suites, Microsoft Office, Trello, Slack

CLIENTS
Principal UX Designer | Marble | August 2022 - current

● Led a group designers tasked with addressing a growing concern over real users’ confusion when using Marble’s website and mobile app. Through varied strategies of research, we learned that the Lease Generation process was a main blocker and needed to be reevaluated and redesigned.

● Leveraged UX principles of affinity mapping, user flow, personas to inform our design decisions. From sketching, to wireframing, to high-fidelity prototype, I created all UI elements and deliverables.

● Organized and led meetings with the client and stakeholders throughout the design process as well as kept close collaboration with the client’s engineering and logistics team.

Lead UX Designer | Hinge | July 2022 - August 2022

● Collaborated within a small team of four designers to develop a revised mobile feature. Researched vital business goals and values which were fully integrated into the project.

● Developed a fully functional hi-fidelity prototype and spearheaded a presentation to company stakeholders.

Product Designer | Butler Hospitality | January 2021 - June 2022

● Drove and directed user research and learned unique frustrations and points of confusion in our mobile app.

● Proposed, designed, and introduced a proprietary feature on the Point of Sale system allowing users to interact with a chat function that had unique user flows addressing the most common questions. Significantly diminished user errors and bounce rates which directly led to an increase in repeat users and sales.

RELEVANT EXPERIENCE
Guest Experience Ops & General Manager | Butler Hospitality | Sunnyvale, CA | January 2021 – June 2022

● Directed operations for the West Coast division of start-up company which focused on connecting users with room service through mobile technology. Managed a proprietary POS system which serviced 11,000 hotel rooms and 53 hotel partners in the entire California Market.

● Tested mobile, web, and POS platforms routinely for error prevention, consistency, and efficiency of use. Managed user experience while listening to user feedback and business goals from hi-level management. Organized weekly meetings with executives to present updates and solutions.

● Managed P&L's, KPI's, and all operating metrics while organizing all forms of communication with upper level management and appropriate departments.

Guest Experience Ops & General Manager | Orchard City Kitchen | Campbell, CA | July 2015 – January 2021

● Promoted from manager to General Manager after a proven record of elevating business goals and exemplary guest-centered perspective. Became one of only four GMs in the entire San Francisco South Bay Area recognized by the Michelin Guide for exceptional guest experience.

● Displayed a recognized aptitude for increasing yearly growth in customer/user experience using review metrics from POS software and feedback systems. Directly resulted towards year over year increase in revenue and company valuation. First year of employment showed a yearly revenue of $4.8m and within four years I grew the restaurant's annual revenue by 60%.

Designer (Branding & Marketing) | Vigor | Atlanta, GA | February 2011 – July 2015

Drove innovation and design strategies for a design agency specializing in restaurant, beverage, and hospitality industries.
Led data-driven research to navigate branding strategies, concept development, naming, identity design, package design, and interior design.
Collaborated amongst multi-departments of creative directors, project managers, copywriters, and designers as well as created and led client presentations.

California Speech & Debate Champion | National Forensics League | CA

Ux research, Collaboration, Wireframing and UI prototyping, ux writing, Visual communication, User empathy, Interaction design, ux psychology, ux methods, ux strategy, design process, design research, inclusive design, mental models, empathy mapping, dark patterns, universal design, accessibility, user research, user interviews, user journey, user personas, affinity diagram, ux microcopy, gamification, ux deliverables, wireframing, competitor analysis, comparative analysis, attitudinal research, behavioral research, testing, iteration, analysis, content development, usability testing, empathy, curiosity, critical thinking, problem solving, content user testing, user flow, task analysis, persona hypothesis, A/B testing, cognitive walkthrough, detail oriented, flexible, self starter, agile, scrum, branding systems, ios, android, adobe creative suite, b2b, 2bc, c2b, jira

visual design, design system, grids, information architecture, typography, icons, empty states, motion design, prototyping, app design, interaction design, heuristic evaluations, sketching, customer analysis,

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